viva.vita – Bayer HealthCare’s global platform for the press
viva.vita is Bayer HealthCare’s global communications platform for the press. One single website provides access to the entire world of BHC. Newsworthy stories, the latest press releases, ideas for new topics, and a rich source of background information – the international site supplies you with a comprehensive overview of our worldwide activities and the most crucial current issues. Press photos are also available as a calendar of important events. All of this is rounded off by the contact details of the PR staff based in the different subsidiaries and by useful links leading to further BHC products or to major organizations and associations. Here you find everything you need to make your daily research a lot easier.
Gateway to national country sites
The international viva.vita website is also the gateway to all national country sites run by BHC subsidiaries all over the globe. Each of them is invited to use viva.vita in its communication with its local newspapers, TV or radio stations by setting up individual country sites or linking already existing pages to the international portal. Simply by clicking on a country on the main page, the user can move forward from here and enter a local viva.vita site. When you need detailed and specific information, the country pages offered in the respective local language are the place to be. Here, you can carry out in-depth journalistic research and get in touch with the BHC’s communications department in your country.
Press clubs promote professional dialogue
Promoting constant dialogue is another declared goal of viva.vita. The press portal also encourages personal and professional exchange between BHC and media representatives. viva.vita regularly organizes a variety of attractive events for medical journalists. No matter if round table discussions, or editorial workshops held by approved communications experts – the viva.vita press portal offers you a wide range of appealing opportunities to get to know other health care journalists, exchange opinions and views with colleagues, or hear about the latest scientific findings in a relaxed and informal atmosphere.